The language your compliance officer won't approve.
The language your compliance officer won't approve.
Most agents lose the sale before they open their mouth. They apologize for being there. They soften the ask. They let the prospect redefine the problem. Bill Greenback didn't do any of that. This is what he said instead.
— Life Sales Ammo
Who is Bill Greenback
Bill Greenback sold life insurance for over four decades. He never apologized for what he sold or what he charged. He sat across kitchen tables from people who said no — and he changed their minds. Not by arguing. Not by explaining. By making them feel the weight of the decision they were avoiding.
What this is
The language in this collection is outrageous by design. You won't say all of it word for word. You don't have to. The point is to show you what's possible when you stop treating life insurance like something you need to apologize for. These are the lines that work when nothing else does.
Bill Greenback responds
When the prospect was looking for a reason to walk.
Prospect says:
"I can't afford it."
"The premium is not your problem. It's the solution to your problem. If you can't pay today — how do you expect your wife to pay dollar for dollar when you're dead and gone?"
— Bill Greenback
Prospect says:
"I want to think about it."
"If I call back next month and you're not there — who should I ask for?"
— Bill Greenback
Prospect says:
"I have enough coverage."
"You don't plan on being dead long."
— Bill Greenback
Prospect says:
"I'll self-insure."
"If you die tonight — does your self-insurance company have a million dollars ready to pay your widow by Monday morning? No? Then you don't have a plan. You have a wish."
— Bill Greenback
Bill used these when everything else had been said.
These aren't scripts. They aren't techniques.
They're the lines Bill used when the prospect was looking for a reason to walk out the door.
Enter your email. We'll send them immediately.
Print them. Put them in your bag.
Read them before your next appointment.
They work. They've always worked.
They just require the nerve to say them.
No spam. No newsletter. Just the free download.
The Field Guide
with Bill Greenback
Every objection you've ever heard is in here.
"I can't afford it. I want to think about it. I have it at work. I have enough. I need to talk to my spouse."
All of them. With the exact responses Bill used — plus dozens of expanded lines and a close for each one.
This isn't a training course. It's not a mindset book.
It's a weapon.
Read it once. Keep it in your bag. Pull it out before every appointment.
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YouTube Channel
"If you want to hear what this sounds like before you buy anything — start here."
On: I Want To Think About It
"If I call back next month and you're not there — who should I ask for?"
On: I Can't Afford It
"The premium isn't what you can't afford. It's the only thing you can."
On: I Have Enough
"You don't plan on being dead long."
The 30 Days After
"Nobody talks about what happens in the thirty days after."