Get The Guide →
★ 20 Years in Agents' Briefcases  ·  Target Needs. Shoot Down Objections. Capture New Sales. ★
Free Download
The Top 10 Lines

What To Say
When They
Say No.

The exact language responsible for thousands of life insurance sales over the last 20 years — word for word, no apologies.

Every life agent eventually hears:
"I need to think about it."
"I already have coverage."
"It's too expensive."
"Let me talk to my spouse."
Most agents fold. The best agents know exactly what to say next.
Turn "I Need To Think About It"
Into signed applications. The exact language for every stall, every dodge, every soft no.
Close More Without Sounding Pushy
Field-tested closes from real kitchen-table appointments. Five delivery styles for every personality.
Close One More Case This Month
If one line helps you place one additional policy this year, this guide pays for itself dozens of times over.
"I hope you don't buy it so I don't have to compete against you."
★★★★★  — K. Daniel  ·  Amazon Verified Review
Free Instant Access
10 Responses
Every Agent
Should Know

Use these tonight when prospects say:

✓ "I need to think about it."
✓ "I already have coverage."
✓ "It's too expensive."
✓ "Send me some information."
✓ "Let me talk to my spouse."
Send Me The Top 10 Lines →
No charge. No credit card. One click. Delivered immediately.
★★★★★

"The BIBLE for insurance agents. Covers every possible situation — great for someone starting out as well as a seasoned professional."

— Nikisha  ·  Verified Purchase  ·  Insurance Agent
20
Years in
Agents' Briefcases
100+
Amazon
Reviews
200+
Field-Tested
Lines & Responses
$0
Cost To
Start Today
Bill
Greenback
Life Sales Ammo
Who Is Bill Greenback?
Old School.
Unapologetic.
It Works.
Bill Greenback spent four decades sitting across kitchen tables from prospects who said no. He didn't argue. He didn't fold. He asked the right question at the right moment — and he wrote down every line that worked.
Author of Life Sales Ammo — in print since 2006
100+ Amazon reviews from working agents worldwide
Built from real appointments — not classroom theory
Read by agents in over 20 countries
"
The chance you will die is one out of one.
— Bill Greenback  ·  Life Sales Ammo
If you find just one idea that sparks your next sale, then this handbook will have allowed you to help your clients protect their loved ones.
— Introduction, Life Sales Ammo  ·  Original Edition, 2006
What Agents Are Saying
In Briefcases Since 2006
Real reviews from Amazon — verified purchases, working agents.
★★★★★
"You can teach an old dog new tricks"

"Cuts through all the self-important b.s. and gives you just the stuff you can use. I've been an agent 15 years and bought just about every sales book out there. This one's different."

Shube  · Verified · 15-Year Agent
★★★★★
"All of your best closes in one book"

"The best of them all. I hope you don't buy it so I don't have to compete against you."

K. Daniel  · Verified Purchase
★★★★★
"The BIBLE for insurance agents"

"A must have hand-book for insurance professionals. Covers every possible situation — great for someone starting out as well as a seasoned professional."

Nikisha  · Verified Purchase
★★★★★
"Must buy for insurance agents"

"Lots of daring, incisive one liners. Integrate just a few of them in your sales arsenal, and you'll think as I do: that this book is a little jewel."

romaloa  · Verified Purchase
★★★★★
"I provide it to all my new staff"

"This is a great book for new agents entering the Life Insurance industry. Well worth the money. I provide it to all my new staff."

The Worker Bee  · Verified Purchase
★★★★★
"Amazed at how some really worked!"

"Tried some of the closes in this neat little book and frankly was amazed at how some really worked. This guy made a believer out of me."

The Old Coot  · Verified Purchase
From The Original 2006 Introduction
"Please accept this handbook as a portion of the collective wisdom of successful life insurance agents across the globe. If you find just one idea that sparks your next sale, then this handbook will have allowed you to help your clients protect their loved ones."
Choose Your Ammunition
Start Free.
Go Deeper When You're Ready.
The free download gets you in the room. The Field Guide keeps you there.
Free
The Top
10 Lines
$0
No credit card.
No catch.
The 10 lines every life insurance agent should have memorized. Organized by situation. Designed to print and keep with you.
What You Get
Printable flash card — 10 lines, 10 situations
Designed to laminate or tape to your dashboard
Free monthly Bill Greenback newsletter
Delivered immediately to your inbox
Download Free →
Field Guide
The Complete
Field Manual
$27
One-time.
Yours forever.
The same handbook agents have carried in their briefcases for two decades. Hundreds of objection responses, closing language, and conversation pivots. Use tonight.
What You Get
200+ field-tested objection responses & closes
Needs-analysis questions that open prospects up
5 delivery styles — for every prospect personality
Printable reference cards — laminate-ready
Free monthly newsletter included
Get The Field Manual →
Coming Soon — Join The Waitlist
Life Sales Ammo:
Reloaded
The complete sales system. Everything Bill Greenback knew about selling life insurance — in one place.
The complete Reloaded book — 44 chapters
The Complete Field Manual
13 War Stories — real appointments, real lessons
The Carry Card — one page, every line
Greenback Speaks — full audio collection
Exclusive monthly newsletter
$97
Expected Release: Fall 2026
Join The Waitlist →
Twenty Years of Real-World Sales Conversations
What Top
Producers
Actually Say.
Start with the free download. If one line closes one more case this month, it will have been worth it ten times over.
Get The Top 10 Lines Free →
No credit card. No catch. Delivered immediately.
Get The Top 10 Lines Free →
$0