20th Anniversary Edition  ·  Target Needs. Shoot Down Objections. Capture New Sales.
20 Years
In Agents' Briefcases
Free Download — The Top 10 Lines

What To Say
When They
Say No.

A collection of hundreds of battle-tested sales lines from over 20 years of meetings, discussions, and on-the-job practice. The exact language that's kept agents writing policies since 2006 — word for word, no apologies.

Target Needs
Probing questions that surface what prospects actually care about — before you open the briefcase.
Shoot Down Objections
Every excuse a prospect makes — answered cold. Language you can use at the kitchen table tonight.
Capture New Sales
Closing language that gets a pen in a hand. The collective wisdom of successful agents worldwide.
Find Just One Idea
If just one line sparks your next sale, this guide helps your clients protect their loved ones. That's the point.
"I hope you don't buy it so I don't have to compete against you."
★★★★★  — K. Daniel  ·  Amazon Verified Review
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Top 10 Lines

Bill Greenback's ten hardest-hitting lines — organized by situation. Print it. Tape it to your dashboard. Use it tonight.

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★★★★★

"The BIBLE for insurance agents. A must-have handbook — covers every possible situation, great for someone starting out as well as a seasoned professional."

— Nikisha  ·  Verified Purchase  ·  Insurance Agent
20
Years in
Agents' Briefcases
100+
Amazon
Reviews
200+
Field-Tested
Lines & Responses
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"
The chance you will die is one out of one.
— Bill Greenback  ·  Life Sales Ammo
If you find just one idea that sparks your next sale, then this handbook will have allowed you to help your clients protect their loved ones.
— Introduction, Life Sales Ammo  ·  Original Edition, 2006
What Agents Are Saying
In Agents' Briefcases Since 2006
Real reviews from Amazon — verified purchases, real agents, real results.
★★★★★
"You can teach an old dog new tricks"

"Cuts through all the self-important b.s. and gives you just the stuff you can use. I've been an agent 15 years and bought just about every sales book out there. This one's different."

Shube  · Verified Purchase · 15-Year Agent
★★★★★
"All of your best closes in one book"

"The best of them all. I hope you don't buy it so I don't have to compete against you."

K. Daniel  · Verified Purchase
★★★★★
"The BIBLE for insurance agents"

"A must have hand-book for insurance professionals. Covers every possible situation — great for someone starting out as well as a seasoned professional."

Nikisha  · Verified Purchase
★★★★★
"Must buy for insurance agents"

"Lots of daring, incisive one liners. Integrate just a few of them in your sales arsenal, and you'll think as I do: that this book is a little jewel."

romaloa  · Verified Purchase
★★★★★
"I provide it to all my new staff"

"This is a great book for new agents entering the Life Insurance industry. Read it, find what you're comfortable with. Well worth the money."

The Worker Bee  · Verified Purchase
★★★★★
"Amazed at how some really worked!"

"Tried some of the closes in this neat little book and frankly was amazed at how some really worked. This guy made a believer out of me."

The Old Coot  · Verified Purchase
From The Original 2006 Introduction
"Please accept this handbook as a portion of the collective wisdom of successful life insurance agents across the globe. If you find just one idea that sparks your next sale, then this handbook will have allowed you to help your clients protect their loved ones."
Choose Your Ammunition
Start Free.
Go Deeper When You're Ready.
The free download gets you in the room. The Field Guide keeps you there.
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The Top
10 Lines
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Bill Greenback's ten hardest-hitting lines — organized by situation, designed to print. Tape it to your dashboard. Use it before your next appointment.
What You Get
Printable flash card — 10 lines, 10 situations
Designed to laminate or tape to your dashboard
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★   Life Sales Ammo: Reloaded — The Complete System   ·   Coming Soon   ·   $97   ★
The Language Your Compliance Officer Won't Approve
Twenty Years.
No Apologies.
If just one line sparks your next sale, this handbook will have helped your clients protect their loved ones. Start free. Go deeper when you're ready.
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